The Woman In Black Trailer Research

This trailer opens with a striking shot of a train going past a station and the lead actor Daniel Radcliffe standing there on the platform with a blank stare. This immediately grabs the audience attention because it is only flashed on the screen for two seconds. This is good because it has the audience intrigued in the trailer and makes them pay attention to the rest of the trailer.

After this it flashes up with the film production companies that have helped to create the film which creates a fan base straight away. This creates fans for the movie straight away because people who like films from these certain film production companies they will be interested in the film and want to look into it more. This is a good effect because the film already has an audience especially if the film production company are well known and have a lot of successful films.

The trailer then jumps straight into a series of shots from the film that are fast paced. This gives the audience a clue of what will happen in the film however it doesn't give enough away to give away the storyline. This is effective because the clips aren't shown long enough to make you be able to tell exactly what will happen in the film but it gives you little snippets to give you a clue of the basic storyline leaving you in suspense and wondering what will happen. This is the idea of a teaser trailer because it will make people want to see the film or look into the film more which is what they want to happen.

There is an establishing shot that's sets the scene of the movie and gives you an idea of the setting. This is appealing because this setting looks freaky and relates to the horror genre well. The house looks abandoned and you wouldn't want to go into this house although the main actor is about to walk in as you can tell by this establishing shot.