This is the film poster for the horror film The Woman in
Black. This film poster is really effective and promotes the film well to and
audience. The extreme close up on the characters face is really effective because
it only shows part of his face and he is showing no emotion which doesn’t give
anything away to the audience because you don’t know what he is feeling or
whether he is scared or not. The extreme close up shows him to be serious and
his eyes really stand out which may indicate his eyes are like this because of
things he has seen. The edit on the main characters face is a good edit because
this wouldn’t be his usual skin complexion. They have made his skin tone
lighter and whiter which relates to the horror genre because it relates to the
spookiness of a horror film and the main characters usually have a unusual
white skin tone compare to usual people. With them using an extreme close up on
the main character it means that it doesn’t give too much away about the
character leaving mystery.
The cloudy effect in the background behind the character
also relates to the horror genre well, because the cloudy effect adds mystery
to the film poster rather than it just being a plain background. Also if you
look carefully there is a face within the cloudy effect which it isn’t clear
what this is but it leave suspense on the audience making them think what that
could be. It allows the audience to start questioning what it might be but it
is clear that it is most likely a ghost or a spirit but you don’t know what the
ghost/spirit will do because the poster doesn’t allow you to figure this out.
It is really effective that next to this hidden face within
the cloudy effect they have added a little sentence that says ‘Do you believe
in ghosts?’ This question leaves a lot of thoughts in the audience’s head which
is really effective because this is what most horror films do. The question
leaves a lot of suspense on the audience because it will make them question
twice whether they do believe in ghosts or not which may scare some people
itself. It is also clear that this sentence will relate to the narrative of the
film but it doesn’t give too much away.
In the top right corner of the poster it also has the name
of the main actor which is Daniel Radcliffe. This will attract a certain
audience because Daniel Radcliffe is a well-known actor and will have a lot of
fans, therefore by putting his name on the main film poster it means they will
attract more of an audience and get more people viewing the poster/trailer.
In the bottom right there is the biggest piece of writing on
the poster which says ‘The Woman in Black’ releasing the name of the film. The
title is a clever title because it doesn’t reveal much about the film it leave you
thinking who is the woman in black? Could it be the face in the cloudy effect? All
of the writing has a good streaky effect on it which fades into the cloudy
effect. This is a good effect because it means that the writing isn’t written
in neat normal writing. If it was written in neat normal writing it wouldn’t be
as effective because with adding the streaky effect on all of the writing it
suits the horror genre and adds more mystery. The poster altogether is a good
poster because it leaves a lot of unanswered questions for the audience which
will attract them and make them want to watch the film in order to find out
what happens.

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